Fireflies.ai Review (2026): Features, Pricing & Verdict
Fireflies.ai is an AI notetaker that records, transcribes and summarizes video calls, phone calls and — through its mobile app — in-person conversations. It is not built for real estate, but for agents and teams who spend their days in consultations and client calls, it removes most of the note-taking and follow-up work.
REAT ScoreUpdated September 21, 20263 min read
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What is Fireflies.ai?
Fireflies.ai is an AI meeting assistant. It joins your video calls on Zoom, Google Meet or Microsoft Teams, connects to dialers such as RingCentral, Aircall and Zoom Phone, and records, transcribes and summarizes each conversation with action items. Its mobile app can also record in-person conversations, which matters for agents who meet clients face to face.
It is a general business tool, not a real estate product. Its value for agents is simple: consultations, listing presentations, client calls and team meetings become searchable transcripts and summaries, so nothing a client said gets lost and follow-up is faster.
Best for
- Agents who run many buyer and seller consultations and want accurate notes without typing
- Team leaders who want searchable records of client calls and team meetings
- Teams already using Zoom, Google Meet, Microsoft Teams or RingCentral for client calls
Not for
- Anyone looking for a real estate-specific tool — Fireflies is a general meeting assistant
- Teams that need notes pushed directly into a real estate CRM such as Follow Up Boss or Lofty — there is no native integration
- Agents who are not comfortable asking clients for consent to record
Where the score comes from
Key features
- Automatic recording, transcription and AI summaries of video and phone calls
- Mobile app that records and summarizes in-person conversations
- Action items and follow-up extraction after each call
- Search across past conversations, including an AI assistant for questions about your meetings
- Conversation intelligence and team analytics (Business plan)
- Integrations with HubSpot, Salesforce, Slack and Zapier, plus an API
Pricing
Fireflies has a free forever plan with unlimited transcription, limited AI summaries and 400 minutes of storage per team. Pro costs $10 per seat per month billed annually ($18 monthly) and adds unlimited summaries, video recording and 8,000 minutes of storage per seat. Business costs $19 per seat per month billed annually ($29 monthly) and adds unlimited storage, conversation intelligence and team analytics. Enterprise is $39 per seat per month, annual only.
Pricing is per seat, so a team of eight on Business pays eight subscriptions. Some features also consume AI credits, with a monthly allowance that depends on the plan; G2 reviewers mention that credits can be hard to track.
Pros & cons
Pros
- Accurate transcripts and useful summaries, according to most G2 and Capterra reviewers
- Records in-person consultations through the mobile app, not just video calls
- Generous free plan to test it before paying
- Easy to set up with calendars and video conferencing tools
- Searchable history of every client conversation
Cons
- Not built for real estate: no native integration with real estate CRMs
- Accuracy drops with strong accents, background noise and overlapping speakers, according to reviewers
- The bot's automatic joining can feel intrusive on client calls if settings are not adjusted
- AI credits and plan limits confuse some users, according to G2 reviews
- Recording clients requires consent — some US states require every participant to agree
Verdict
Fireflies.ai is one of the easiest productivity wins available to an agent: it turns every consultation and client call into a searchable record with a summary and next steps. The free plan is enough to test it, and Business at $19 per seat per month billed annually is reasonable for a team.
It scores 66/100 because it is a general tool rather than a real estate product and it does not connect to real estate CRMs, so notes still need to be moved into your CRM. Before using it with clients, set up consent language and check your state's recording rules.
At a glance
| Price | Free plan available. Pro $10/seat/mo and Business $19/seat/mo billed annually ($18 and $29 monthly). Enterprise $39/seat/mo, annual only. |
| Availability | Worldwide, including the US & Canada |
| Free trial | Free forever plan with limited AI summaries and 400 minutes of storage |
| User ratings | 4.7/5 on G2 (753 reviews) and 4.9/5 on Capterra (735 reviews, including 4.5/5 for customer service) — checked September 2026 |
| Overall score | 66 / 100 |
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