We rank the AI tools real estate teams actually need.
Our verdict on every tool, across the same six criteria — from real estate fit to pricing transparency. Honest calls, including the ones we'd skip.
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The ranking
- 01
Follow Up Boss
Best CRM for teamsThe CRM most top teams run on — simple, connected and built for lead routing.
From $58/user/mo · 14-day free trial · 4.6/5 on G2 (118 reviews)
88/100Top pick01Follow Up Boss
Best CRM for teamsThe CRM most top teams run on — simple, connected and built for lead routing.
From $58/user/mo · 14-day free trial · 4.6/5 on G2 (118 reviews)
88/100Top pick - 02
Curb Hero
Best for open housesThe easiest way to turn open house visitors into CRM leads — and it's free for solo agents.
Free for solo agents · US & Canada · 5.0/5 on Capterra (36 reviews)
86/100Top pick02Curb Hero
Best for open housesThe easiest way to turn open house visitors into CRM leads — and it's free for solo agents.
Free for solo agents · US & Canada · 5.0/5 on Capterra (36 reviews)
86/100Top pick - 03
Lofty
Best for teamsThe most complete platform a team can buy — if you can live with its support.
Quote only · no free trial · 4.3/5 on G2 (406 reviews)
81/100Top pick03Lofty
Best for teamsThe most complete platform a team can buy — if you can live with its support.
Quote only · no free trial · 4.3/5 on G2 (406 reviews)
81/100Top pick - 04
Sierra Interactive
Best IDX website + CRMA complete website-plus-CRM platform for teams — if you're ready for a 12-month commitment.
From $299.95/mo · US & Canada · 12-month agreement
75/100Solid pick04Sierra Interactive
Best IDX website + CRMA complete website-plus-CRM platform for teams — if you're ready for a 12-month commitment.
From $299.95/mo · US & Canada · 12-month agreement
75/100Solid pick - 05
Homesage AI
Best for investor clientsReal US property data with public, per-credit pricing — but it is not a CRM.
From $200/mo · 1,250 credits · United States only
73/100Solid pick05Homesage AI
Best for investor clientsReal US property data with public, per-credit pricing — but it is not a CRM.
From $200/mo · 1,250 credits · United States only
73/100Solid pick - 06
HeadshotPro
Best for agent headshotsA professional headshot in under an hour for less than $40 — read the refund terms first.
From $29 one-time · US · 4.7/5 on Trustpilot (3,559 reviews)
71/100Solid pick06HeadshotPro
Best for agent headshotsA professional headshot in under an hour for less than $40 — read the refund terms first.
From $29 one-time · US · 4.7/5 on Trustpilot (3,559 reviews)
71/100Solid pick - 07
BombBomb
Best for video follow-upPersonal video that gets replies — but read the renewal terms before you sign.
From $36/user/mo · 14-day trial · 4.7/5 on G2 (585 reviews)
67/100Solid pick07BombBomb
Best for video follow-upPersonal video that gets replies — but read the renewal terms before you sign.
From $36/user/mo · 14-day trial · 4.7/5 on G2 (585 reviews)
67/100Solid pick - 08
BetterPic
Best for team headshots4K headshots with realtor-ready crops at team prices — mind the refund fine print.
From $35 one-time · US & Canada · 4.7/5 on Trustpilot (1,026 reviews)
66/100Solid pick08BetterPic
Best for team headshots4K headshots with realtor-ready crops at team prices — mind the refund fine print.
From $35 one-time · US & Canada · 4.7/5 on Trustpilot (1,026 reviews)
66/100Solid pick - 09
Fireflies.ai
Best for client call notesNever take notes in a consultation again — just don't expect real estate features.
Free plan · from $10/seat/mo · 4.7/5 on G2 (753 reviews)
66/100Solid pick09Fireflies.ai
Best for client call notesNever take notes in a consultation again — just don't expect real estate features.
Free plan · from $10/seat/mo · 4.7/5 on G2 (753 reviews)
66/100Solid pick - 10
GoHighLevel
Best for DIY automationThe most power per dollar — if your team will put in the setup work.
From $97/mo · 14-day free trial · 4.6/5 on G2 (651 reviews)
65/100Solid pick10GoHighLevel
Best for DIY automationThe most power per dollar — if your team will put in the setup work.
From $97/mo · 14-day free trial · 4.6/5 on G2 (651 reviews)
65/100Solid pick
02 · SOURCES
Sources you can check
Vendor pricing pages, G2, Capterra and Trustpilot, dated on every review.
03 · HONESTY
We say who should skip it
Every review has a "Not for" list — and some tools score below 65.