Lofty vs Sierra Interactive
Lofty
CRM & Lead GenerationTop pick
A platform. CRM, IDX website, dialer and marketing in one.
Sierra Interactive
CRM & Lead GenerationSolid pick
A platform. Website, CRM and dialer, built as one system.
What each one covers
Where the scores differ
Scores won't settle this one — 81 vs 75. Where they differ is criterion by criterion, in the table below.
| Criterion | Lofty | Sierra Interactive |
|---|---|---|
| Real estate fit20% | 20/20 | 19/20 |
| Time saved20% | 19/20 | 17/20 |
| Pricing transparency20% | 11/20 | 12/20 |
| Ease of use15% | 12/15 | 10/15 |
| Customer support15% | 10/15 | 8/15 |
| Integrations10% | 9/10 | 9/10 |
Differences under 3 points are within our scoring margin — we don't highlight them.
The numbers
| Lofty | Sierra Interactive | |
|---|---|---|
| REAT score | 81/100 · #3 of 16 | 75/100 · #4 of 16 |
| Starting price | Quote only | $299.95/mo |
| Free option | — | — |
| Lowest score | Pricing transparency 11/20 | Customer support 8/15 |
Which one is for you
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Choose Sierra Interactive if…
- — You want to know the price before you talk to sales.
In depth
What a five-agent team would actually pay
Sierra publishes a full rate card, so we can put a real number on a five-agent team — its Growth plan includes exactly five agents.
Projection — not a quote.
Sierra Interactive, Growth Package (5 agents included), 5 users, 12 months.
Annual billing: $599.95/month × 12 months = $7,199.40
Monthly billing: $724.95/month × 12 months = $8,699.40
Difference over twelve months: $1,500
Growth includes five agents at a flat rate; additional agents are $20/month each (6–10).
Rates as published on September 28, 2026 — go.sierrainteractive.com.
Excludes setup fees, optional add-ons, taxes, any discount you negotiate.
Lofty publishes no pricing at all and sells by quote, so there's nothing to project for it — that side of the comparison stays on the six scoring criteria and the features each one publishes.
The contract terms neither one publishes
- — Sierra publishes its full pricing — Starter from $299.95/month billed annually ($359.95 month-to-month), up to Growth at $599.95/$724.95 for five agents — but not its contract terms: length, renewal and cancellation aren't on the public pricing page (checked September 28, 2026). Get them in writing before you sign.
- — Lofty publishes neither price nor terms. Everything depends on the quote you negotiate, so get it in writing with add-ons included.
How much evidence is there?
- — Lofty: 4.3/5 on G2 from 406 reviews and 3.8/5 on Capterra from 128 reviews — enough to see patterns, including a weak spot on support (3.4/5 for customer service).
- — Sierra Interactive: 4.7/5 on G2 but from only 3 reviews, and not listed on Capterra — too little independent feedback to lean on.
That thin evidence is worth knowing, but it isn't what decides this comparison. Lofty scores 81, Sierra 75. The choice comes down to the features each one publishes and how they fit what your team needs.
Canada
Both serve the US and Canada. Sierra's dialer works in Canada but requires a Business Number from the Canada Revenue Agency, and it follows both TCPA and CRTC rules. Neither publishes CAD pricing.
Our verdict
If you're starting from nothing and want a lead-generating website plus a CRM, both work. Sierra publishes what a five-agent team would pay — its Growth plan includes five agents — and is strong for running ads to your own domain; Lofty sells by quote and is the broader, more mature platform. Neither puts its contract terms on the public page, so whichever you pick, get the terms in writing, add-ons included, before you sign.