Follow Up Boss vs Lofty
Follow Up Boss
CRM & Lead GenerationTop pick
A CRM. It organizes the leads you already get.
Lofty
CRM & Lead GenerationTop pick
A platform. CRM, IDX website, dialer and marketing in one.
Same category, different jobs. Follow Up Boss and Loftysolve different parts of the work — the score isn't a ranking of one against the other. Use “what each covers” below to pick.
What each one covers
Where the scores differ
| Criterion | Follow Up Boss | Lofty |
|---|---|---|
| Real estate fit20% | 19/20 | 20/20 |
| Time saved20% | 19/20 | 19/20 |
| Pricing transparency20% | 15/20 | 11/20 |
| Ease of use15% | 13/15 | 12/15 |
| Customer support15% | 12/15 | 10/15 |
| Integrations10% | 10/10 | 9/10 |
Differences under 3 points are within our scoring margin — we don't highlight them.
The numbers
| Follow Up Boss | Lofty | |
|---|---|---|
| REAT score | 88/100 · #1 of 16 | 81/100 · #3 of 16 |
| Starting price | $58/mo | Quote only |
| Free option | Free trial | — |
| Lowest score | Pricing transparency 15/20 | Pricing transparency 11/20 |
Which one is for you
We may earn a commission if you sign up through our links — at no extra cost to you. It never affects our rating or where a tool ranks. Learn more — how we make money.
Choose Follow Up Boss if…
- — You need Lead routing, and only Follow Up Boss covers it.
- — You need Team reporting, and only Follow Up Boss covers it.
- — You want to know the price before you talk to sales.
Choose Lofty if…
- — You need IDX website, and only Lofty covers it.
- — You need Email & SMS campaigns, and only Lofty covers it.
In depth
What you're really choosing between
- — Follow Up Boss is a CRM only. No website, no ads — it connects to 250+ other tools instead, including Lofty itself.
- — Lofty is an all-in-one platform: CRM, IDX website, 33+ lead sources, dialer and marketing in one system.
- — That difference explains most of the score gap: Lofty scores higher on real estate specialization (20/20 vs 19/20), Follow Up Boss scores higher on pricing transparency (15/20 vs 11/20), support (12/15 vs 10/15) and integrations (10/10 vs 9/10).
Cost for a five-agent team, 12 months
Projection — not a quote.
Follow Up Boss, Grow plan, 5 users, 12 months.
Annual billing: $58/user/month × 5 users × 12 months = $3,480
Monthly billing: $69/user/month × 5 users × 12 months = $4,140
Difference over twelve months: $660
Rates as published on September 28, 2026 — followupboss.com.
Excludes setup fees, optional add-ons, taxes, any discount you negotiate.
Lofty doesn't publish its rates and sells by quote, so we can't project anything.
Where each one wins
- — Follow Up Boss: public pricing · 14-day free trial with no credit card · 250+ integrations · best-in-class lead routing · better support scores (4.4/5 on Capterra).
- — Lofty: IDX website included and synced to the CRM · 33+ built-in lead sources · AI automation across the whole platform · one vendor, one bill.
Where each one hurts
- — Follow Up Boss: no website, so you pay for one elsewhere · the jump from Grow to Pro is steep for a small team · owned by Zillow, and some AI features surface Zillow leads first.
- — Lofty: no public pricing and no free trial — you must book a demo · add-ons push the real cost higher · support is the most frequently cited complaint in independent reviews (3.4/5 for customer service on Capterra) · the breadth of the platform creates a real learning curve.
Our verdict
Follow Up Boss scores 88 and Lofty 81, and the gap is not about features — it's about transparency and support. Follow Up Boss tells you the price, lets you try it free, and connects to whatever you already use. Lofty gives you more product for one bill, but you have to take a sales call to learn what it costs, and its support is its weakest point. If you already have a website you don't hate, start with Follow Up Boss. If you're rebuilding your whole stack from scratch, get a full Lofty quote — add-ons included — and compare it with this page.