GoHighLevel vs Lofty
GoHighLevel
CRM & Lead Generation65/100
Solid pick
A platform you assemble yourself: CRM, marketing, automation.
Lofty
CRM & Lead Generation81/100
Top pick
A platform. CRM, IDX website, dialer and marketing in one.
What each one covers
Both
Automated follow-upEmail & SMS campaigns
Only GoHighLevel
—
Only Lofty
IDX websiteCalling & texting
Where the scores differ
| Criterion | GoHighLevel | Lofty |
|---|---|---|
| Real estate fit20% | 8/20 | 20/20 |
| Time saved20% | 17/20 | 19/20 |
| Pricing transparency20% | 15/20 | 11/20 |
| Ease of use15% | 8/15 | 12/15 |
| Customer support15% | 10/15 | 10/15 |
| Integrations10% | 7/10 | 9/10 |
Differences under 3 points are within our scoring margin — we don't highlight them.
The numbers
| GoHighLevel | Lofty | |
|---|---|---|
| REAT score | 65/100 · #10 of 16 | 81/100 · #3 of 16 |
| Starting price | $97/mo | Quote only |
| Free option | Free trial | — |
| Lowest score | Real estate fit 8/20 | Pricing transparency 11/20 |
Which one is for you
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Choose GoHighLevel if…
- — You want to know the price before you talk to sales.
- — You want to try it before you pay.
- — You work outside the US and Canada.
Choose Lofty if…
- — You need IDX website, and only Lofty covers it.
- — You need Calling & texting, and only Lofty covers it.