Follow Up Boss vs GoHighLevel
Follow Up Boss
CRM & Lead Generation88/100
Top pick
A CRM. It organizes the leads you already get.
GoHighLevel
CRM & Lead Generation65/100
Solid pick
A platform you assemble yourself: CRM, marketing, automation.
Same category, different jobs. Follow Up Boss and GoHighLevelsolve different parts of the work — the score isn't a ranking of one against the other. Use “what each covers” below to pick.
What each one covers
Both
Automated follow-up
Only Follow Up Boss
Lead routingCalling & textingTeam reporting
Only GoHighLevel
Email & SMS campaigns
Where the scores differ
| Criterion | Follow Up Boss | GoHighLevel |
|---|---|---|
| Real estate fit20% | 19/20 | 8/20 |
| Time saved20% | 19/20 | 17/20 |
| Pricing transparency20% | 15/20 | 15/20 |
| Ease of use15% | 13/15 | 8/15 |
| Customer support15% | 12/15 | 10/15 |
| Integrations10% | 10/10 | 7/10 |
Differences under 3 points are within our scoring margin — we don't highlight them.
The numbers
| Follow Up Boss | GoHighLevel | |
|---|---|---|
| REAT score | 88/100 · #1 of 16 | 65/100 · #10 of 16 |
| Starting price | $58/mo | $97/mo |
| Free option | Free trial | Free trial |
| Lowest score | Pricing transparency 15/20 | Real estate fit 8/20 |
Which one is for you
We may earn a commission if you sign up through our links — at no extra cost to you. It never affects our rating or where a tool ranks. Learn more — how we make money.
Choose Follow Up Boss if…
- — You need Lead routing, and only Follow Up Boss covers it.
- — You need Calling & texting, and only Follow Up Boss covers it.
- — You need Team reporting, and only Follow Up Boss covers it.
Choose GoHighLevel if…
- — You need Email & SMS campaigns, and only GoHighLevel covers it.
- — You work outside the US and Canada.